2026-2027 Pub. 5 Issue 1

The Georgia Auto Outlook offers comprehensive information on the Georgia new vehicle market. This report covers the second quarter of 2026, and includes information about forecasts for light vehicle registrations, the top-selling brands in key segments, top-selling models in state and U.S. markets and more. Click to view and download the Georgia Auto Outlook.

The past few weeks have provided an eye-opening reminder of how fast floodwater moves. In August, severe storms swept across the Midwest and Ohio Valley, bringing flash flooding to communities across the region, barely a month after catastrophic flooding tore through Texas Hill Country along the Guadalupe River and destroyed homes and businesses. For dealerships in the path of severe storms, the risk does not end when the rain stops; it often peaks during cleanup.

GAP insurance has always served a straightforward purpose: to protect the customer from owing more than their vehicle is worth in the event of a total loss. What’s changed is the market surrounding it. Today’s market demands a more strategic approach to how dealers price, structure and monitor their programs.

GADA members enjoy many valuable benefits, including strong advocacy on all issues that affect franchised dealers, title services, insurance programs, business forms, and training and compliance education.

For years, mental health has felt like a topic to tiptoe around, especially at work. Thankfully, that’s starting to change. More people are opening up about their struggles, and businesses are beginning to recognize that mental health isn’t just a personal issue — it’s a workplace issue too. After all, we don’t leave our emotions, stress or challenges at the door when we clock in. They come with us, shaping how we focus, collaborate and perform.

By educating your employees in certain aspects of healthcare, they can become better consumers of healthcare.

Once again, advertising rules are front of mind for dealers — and once again, the FTC means business.

For David Jones, a career in the automobile business was inevitable. “I just loved the car business,” David recalled. “It fit my personality because I love to meet people, love to be around people and love to do things with people.”

Congratulations to our 2026-2027 Board of Directors, and thank you for your service and support. We look forward to another successful and productive year! District 1 Jason Denson Secretary-TreasurerFord of DaltonDalton Matt Laughridge NADA DirectorTerry Reid Auto GroupCartersville Andy Welborn Welborn Auto GroupRome District 2 Justin Fuller Hardy ChevroletGainesville Jim Hardman Jim Hardman GMCGainesville Bill

Titanium Level Sponsors Platinum Level Sponsors Gold Level Sponsors Ally Bass Sox Mercer Capital Dealer Services Group Grow Financial Federal Credit Union Performance Brokerage Services Siro StrategicSource Tekion Silver Level Sponsors Armatus Dealer Uplift Bank of America Brightline Dealer Advisors CliftonLarsonAllen LLP Cox Automotive CVR Dealer Solutions Mergers & Acquisitions (DSMA) Forvis Mazars Guardian Products

Convention Chair Ted Hayes, his wife Jana, GADA President Lea Kirschner and Chair Marsh Butler cut the ribbon to open the convention.

In recent months, plaintiffs’ attorneys have stepped up efforts to send demand letters and file lawsuits against dealerships, alleging that website tracking tools — such as cookies and pixels — collect and share visitor activity in violation of federal and state wiretapping laws, most commonly the California Invasion of Privacy Act (CIPA).

When lawmakers are considering legislation that could potentially be harmful to dealers or businesses in general, GADA receives emails, phone calls and texts raising concerns. Understandably, dealers get upset, worried and sometimes even angry. Fortunately, in a business-friendly state like Georgia, these situations don’t happen often, and for that, we are extremely grateful. Thanks to decades of hard work by dealers and GADA leadership, GADA has a solid reputation at the State Capitol and has established strong connections with many state legislators and regulators. But it takes constant work and consistent financial support to keep GADA and its mission to serve Georgia’s franchised dealers on a successful path.