Dear GADA Members and Friends,

2023 has been another busy year for GADA.

Since the first hybrids hit the market over a decade ago, Georgia’s franchised dealers have been building expertise in new technologies. Georgia’s collective of innovative dealers and certified technicians are dedicated to helping consumers find the right vehicle for their lifestyles, as well as keeping vehicles safe and reliable.

Dealers are optimistic about the growth of the alternative fuel market over the past couple of years. From research and development to design, hundreds of billions of dollars have been invested into increasing production and infrastructure. As the market transitions, Georgia dealers will rise to the occasion.

We are looking ahead to the next election year, and it’s more important than ever that our voices and votes are heard. Please remember to support GADA’s political action committee, CARD. CARD supports state legislators interested in the welfare of franchised dealers and supports candidates from both major political parties. I urge every dealer to consider giving at the highest level (Chairman’s Club; $2,500+). Your CARD contributions go toward helping your business. And good news to contributors: corporate checks are accepted! To learn more about CARD, go to www.gada.com/advocacy/ or contact us at legislative@gada.com.

Finally, I encourage you to attend and/or send employees to the events GADA plans throughout the year, including education courses, dealer meetings, the annual convention, and more. The goal of all GADA events is to provide information and valuable face time with each other, GADA staff, lawmakers and supporters of franchised dealers.

Please don’t hesitate to reach out to me, the GADA staff, or your Board representative with questions and feedback.

Lea B. Kirschner, Esq.
GADA President and CEO